Again, this is a two-weeker update.

One thing that always irks me is that it is so hard to keep to a grocery budget. My ideal is to spend no more than $150 a week, but inevitably, even if one week I miraculously scrape by on something like…$140, the next week it’s more like $175 or $200. I must say that I do not keep tight track of all the expenditures on food in a week. Sometimes I go to the grocery store once, sometimes twice because the first time I forgot a few key ingredients. Then there’s also the extras, like eating out on a Friday, or a cappuccino with a friend. And I’m not sure that there is much of a solution to be had; that is just what it costs to feed my family of four, and keep my sanity ( more on that last part, in a moment).

California is the font of amazing foods, but it is also EX…PEN…SIVE. I’d sort of never realized how expensive because I came straight from South Korea where money was entirely different and not entirely comparable, so it didn’t compute. Before that, I was at art school and my idea of cuisine was perogies and the occasional head of broccoli. I only realized how pricey the cost of food was here when I had family visiting from Canada who pay attention to these things (and who made the Canada to US calculation) and informed me, that yeah, it’s uber pricey here in NorCal. The price we pay for AMAZING fresh produce, novelty foods and health foods. I’d say I am a conservative shopper: I load up the cart with fresh produce first (only going organic on the “dirty dozen” items and any sale organics) then a few packaged foods like bread, and yogurt, skipping most of the middle aisles. And yet, still…

I can cut out the cappuccinos…but then who wants to kill joy? Honestly, I don’t spend very much on myself, so the occasional fancy coffee…or a lunch here and there with friends is my sanity keeper.

Last week I was just so focused on this business building thing that I really wasn’t thinking about how not to spend. I am firmly in the realm of trying to build my photography business, starting with my website: www.SharolynTownsendPhotogpraphy.com and my facebook page by the same name. Where I can tie this new focus to this challenge is that I am making sure to not spend on equipment or much of anything until I actually start making money and can justify the expense. The motto, right now is “make-do”. And there is fun to that challenge in and of itself. I need to prove to myself that you don’t have to have all the right gear to do an amazing job.

What I did spend on was a couple hundred basic business cards via Vista Print. The trick there, I learned through luck, is to only order 100 and then after the purchase wait for their 10 minute deals where you can add another 150 cards for only $9.

The cards are a stop gap measure while I figure out my logo and design my own personal cards, but they are certainly handy. It’s nice to have something to hand to someone when you are talking about what you do.I have been putting myself out of my comfort zone and finding ways to tell people what it is I do and directing them to check out my website. I really felt I was on a roll this past week, networking and finding potential clients. The goal, as I mentioned before, is to not get discouraged. This is pertinent to keep at the forefront of my thinking as there is often a lot of interest but not a whole lot of follow through. I found myself holding a lot of mental space for the people who told me “they’d for sure be in contact”. I realized that I can’t just wait around for that and try to stay available. I am available until I am not, and until then I just keep putting myself out there. Still, from the little I’ve been doing, I feel like I have some forward momentum, and I hope that soon I will have a few more clients lined up.

I am finding it hard to split my head between creative work (photography) and being mommy. When these two worlds collide, often, if I am not careful, I become frustrated. That’s not the vibe I want to be giving off with my kids. Luckily, today my hubs was very supportive of me seeking mental space, and he watched the kids while I went out for a few hours.

The thing I chose to do? Thrift shopping.

I had a few things in mind that I want to find, props for a shoot essentially. But mostly…I like thrift shopping. I’ve been so good. I have not gone in such a long time, and when I have it has been just for books for the kids and kids clothes. Today, I looked for me.

Now, I must say, that thrifting is a little too trendy these days. Know how I know this? Because it’s getting bloody expensive, that’s why. Goodwill is one of the worst. The standard price for shirts is $6.99. Now, I know, that’s not a huge number. But this is USED clothes; donated clothes. Half of the shirts there are Massimo (Target brand), Old Navy, or H&M. You can get those brands, new, on the sale rack at their stores for less than that. I say for shame, Goodwill. I was actually about to leave in a huff at the ludicrous prices, but since this was more for mental sanity than anything, I just browsed to see what there was. It was depressing to discover, once again, that though I think I want new/different clothes in my wardrobe, there’s not much that peaks my interest.

Then I discovered that this being Sunday, any clothes with a blue tag were 99 cents. So I targeted just those racks and found a couple of dresses. Getting those helped ease my dis-ease with the fact that I have nothing nice to wear when the rare “date night” comes up. I also picked up a nice faux leather jacket for the full price of $8.99 which was a deal for me, to ease that desire I’ve had since art school days, to posses a really cool leather jacket. This desire surfaces now and then, but I have never actually sprung for one. This one fit the bill, and hopefully will put that demon to rest for a while. So, you see, it’s all about balance. Complete austerity doesn’t work, I just feel deprived. It felt good to get a few things for me, for, all told…$11 for two dresses and a jacket. Hopefully I will feel sated, both for new (to me) clothing…and time away from the kids. A new week begins anew tomorrow!

And that’s it folks. I’m all business these days, most of my free time is spent figuring out how to entice new clients out of the woodwork. Wish me luck!

S

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